When was the last time you scrolled through the reels on Instagram or checked YouTube for upcoming movie reviews or any other reason? Well, it was most probably minutes ago!
Everyone knew that the entry of technology would change our lives, but this much no one could have ever wondered. From toddlers or people of 70, all are glued to their mobile screens, enjoying the videos in one or the other forms.
Moreover, the present crisis landed us in a more virtual setting, where applications like Zoom and Google Meet were helping kids and people working to meet their educational and professional needs. Okay, you might be wondering why on Earth virtual conferencing is being added here, but why not, it is a medium that connects students and colleagues in the form of audio and visual content. And, this is how videos connect consumers with companies through the same audio and visual content.
So, when we talk about video ads in advertising, there is no debate to be carried out.
However, several marketers have second thoughts in using video as their marketing strategies. One of the main reasons is they are unaware of the benefits that video ads can provide.
Though we are not telling you to turn over to video ads completely, the motive here is to embed it in the ongoing marketing efforts to generate better outcomes.
To add weightage to this discussion, some stats show why video ads are the future of advertisement.
HubSpot research states over 50% of consumers want to see more video content from brands.
Video streaming and downloads are expected to account for 82% of worldwide internet traffic by 2022.
Over 87% of companies are using video as a marketing strategy.
88% of video marketers are happy with the return on their social media video marketing efforts.
Now that you can see how video is becoming the best practice marketers follow, let’s see the top three reasons that show video ads are the future of advertising.
What is the purpose of sitting hours to develop strategies that don’t increase the engagement rate?
When it comes to higher engagement, impressive content is a must. But, what happens when it is shared in the form of visuals, making the audience listen to what you have to say, you adding real-life examples that they can relate to, and at the end, they are convinced to at least think about it.
The key here is to make the audience think about you. Once your product is in their thoughts, they are bound to look more into it, which will make them visit your website, browse through it, and possibly convert. And this is what you have been looking for!
When you create video ads, they capture your viewers’ attention, making them see what more you have to offer, leading to better engagement.
For example, including a video on a landing page will increase the number of time visitors spend on your site. Once you’ve piqued their curiosity with amusing material, they’ll be more inclined to explore the remainder of your website.
Building brand recognition is one of your major objectives. The good news is that videos are ideal for such occasions.
Video advertisements are short, relevant, and convey a story, all of which make them shareable. Many individuals believe video ads are worth releasing since they provide companies with a wonderful chance to express themselves.
Users are more likely to share videos by default. By developing tailored videos, brands are bringing this technique to a whole new level. This form of graphic material is both entertaining for your consumers and beneficial to your brand.
Make your video engaging, and you could even get a few chuckles out of them. If you succeed in doing so, your audience will be delighted to share it on social media. Isn’t it true that if you enjoy seeing a video, you’ll want to share it?
Give the audience something to talk about by entertaining and informing them. The idea is to let your imagination run wild and develop material that is both distinctive and entertaining, as well as giving your business more personality.
Visual material will always be able to link people more than written stuff. The development of YouTubers as businesses backs up this claim: YouTube’s popularity surged as individuals discovered that producing educational content helps to build a stronger bond with their audience.
Simply put, visual context is simpler to recall. Why? Human beings are visual creatures.
When your audience can see and hear your narrative, videos can really assist them to understand it. Any form of content that is visually improved is more remembered.
The competition for your target audience’s attention is fiercer than ever before, with consumers spending more time online than ever before. You’re almost halfway there if your content stays loyal to your brand and engages your audience.
Make a video that gives consumers something to think about, and your material is more likely to stick with them in the future.
Video Ads may have a significant influence on your advertising strategy, regardless of the sort of business you operate, the items or services you sell, or your target demographic.
Advertisers may use video advertisements to better engage audiences and gain more ad clicks. You should link all of your video advertisements to relevant, customised post-click landing sites to keep your brand story going and turn an ad click into a transaction.
Without any doubt, video ads are an excellent way to reach your target audience as it allows you to express your creativity. Moreover, you don’t have to confine your videos to a single platform, topic, or goal. You can use them in any manner you choose to help your brand succeed.