Perth has a flourishing tourism industry due to its moderately mild and pleasant weather. Welcoming tourists is one of the most vital parts of the city’s economy, especially during the pre-pandemic era. But like most tourist hubs in Australia and other parts of the world, Perth’s tourism suffered significantly due to the lockdown restrictions at the peak of the community transmissions.
Fortunately, the city government is starting to open up the doors for tourism. This means business owners in this industry must increase their marketing strategies to attract visitors. One of the best digital marketing tactics that they can use is investing in Perth SEO services to boost their online reputation and capture the attention of tourists in other parts of the country. So if your tourism-based business in Perth needs a little help from the experts, these SEO tactics should be part of your strategy.
Shift to a Mobile-Friendly Web Design
SEO teams must work with web designers to improve a website. For example, if your business in Perth does not have a mobile-friendly design, you must ask your outsourced team to develop one that can be accessed using all types of devices.
According to a recent study by Google, almost half of smartphone users are satisfied with their mobile devices to research, book, and plan their trips instead of using the desktop. So instruct your SEO agency to give your website a mobile-friendly feature.
Improve Your Inbound Link Profile
Ask the agency that handles your Perth SEO services to work on inbound links coming from trustworthy, high-authority websites. It will do a fantastic job in improving the site’s ranking on major search engines.
Ensure that the backlinks you receive on your site come from relevant websites. For example, getting links from travel directories, official Perth travel advisories, tourism agencies, and popular review sites like Yelp or TripAdvisor can improve your inbound links. These websites must be your service provider’s priorities when implementing your link-building strategies.
Enhance Your Keyword Strategy
Using general keywords may give dismal results for your travel website. For example, if your tour operation business in Perth only uses keywords like “Perth tours”, it will yield hundreds of millions of results on a search engine, making it more challenging to penetrate the first page.
You and your SEO team can be more creative when planning the right keywords and key phrases when doing your content. In addition, it will significantly improve your online visibility since some keyword combinations have lesser competition.
Build Destination Landing Pages
Improve your SEO results by building dedicated web pages for specific spots or locales if your business offers tours in multiple travel destinations. It will allow you to have a chance to take advantage of different target keywords and create more informative content about these areas.
Boost Image SEO
Make your travel website more enticing by posting different images of the products or services your company offers. If you are selling tours in Perth, inviting photos showing the best spots in the city like the Swan Valley and the DNA Tower could be your best option.
Ask your SEO team to optimize the images for SEO to gain more online traffic. They must also ensure that the image is posted in the right size to avoid slowing down the loading speed and prevent the increase of your bounce rate.
Using Perth SEO services to improve your travel business website can help in attracting more visitors online. These leads can turn into paying customers if you can provide a good user experience. So look for the right SEO service provider to help you achieve your business goals.