A virtual lookbook is a collection of photos and videos you upload to a website. The visual appeal of your images is essential when it comes to attracting new customers. When creating a virtual lookbook, you should use stock photos and videos of high quality.
Creating A Virtual Lookbook For Your Company
You will need to consider a few things when creating a virtual lookbook for your company. You must first ensure that the lookbook is helpful to your customers. You also need to consider how this kind of marketing works in terms of how much time it takes to create one.
The 3 Types Of Virtual Lookbooks
There are three different types of virtual lookbooks that you can use for your business. They include:
1. The Blog Lookbook
This type of lookbook is often used by bloggers and small business owners who want their readers to get an idea of what they offer. The blog lookbook can be made up of images, videos, and text. It gives readers an idea about the products or services you have available for sale and about your company’s history and culture.
This type of lookbook is often used by companies selling home improvement items, beauty products, clothing, or other products. By buying from companies that have blogs, customers can get an idea about the quality of their products before making a purchase decision.
2. The Social Media Lookbook
Social media has become very popular because it allows people in different parts of the world to connect easily through online platforms like Facebook, Twitter, Instagram, and Pinterest. Businesses nowadays use social media tools to promote their brand, products, and services on these platforms by posting photos, videos, and other types of content that will attract the attention of potential customers. They also use social media to share interesting and valuable information about their products or services.
3. The Online Lookbook
A digital lookbook is a type of blog used by companies that have online shops on websites such as eBay, Etsy, Amazon, and Zulily. These companies create online lookbooks to show off the different products they have for sale and the different styles they offer.
It gives customers an idea of how they can customize their purchases by adding certain items to their carts or checking out when they are ready to purchase. According to Contentful, “The creative nature of lookbooks, especially interactive lookbooks, and flipbooks, make them difficult to create with traditional CMSes.“
When creating a lookbook, it is crucial that it is not only visually appealing but also has an exciting and valuable purpose. Playing with colors and manipulating neutral backgrounds is ideal for creating an aesthetically pleasing virtual lookbook.
The purpose of the lookbook should be to help the customers understand the different options they have for their purchases and how they can customize their products by adding certain items to their carts or checking out when ready to make a purchase. It is also crucial that it is easy to navigate through and easy for customers to find what they are looking for.