Google is known for developing new products and services to keep its users engaged. One of the latest intriguing examples of its latest development is ‘Business Messages.’ Google Business messages is a two-way communication channel that helps businesses connect to their customers.
It combines entry points on Google Maps, searches, and brand websites to ensure a rich, asynchronous messaging experience. Google business messaging API (Application Programming Interface) refers to a service that enables messaging technologies to be implemented into an application through a programmable interface.
SMPT is the global email standard today, while earlier email systems were MAPI, VIM, MHS, and CMC. On the other hand, the standard text messaging system of Google are RCS, SMS, and instant messaging application which Google develops for its Android mobile phones.
Google’s business messages help customers contact you or your representative whenever it is required which ultimately adds value to your customer experience.
Today, businesses are using cards and carousels to ensure richer engagement, utilize chatbot capabilities, smart reply chips for quicker responses, and smart automation to serve their customer with customized on-demand support.
The popularity of these messaging APIs is at an all-time high. Studies have shown that 75% of consumers prefer to engage with a business/ brand via private messaging channels than traditional ones.
Most businesses are using ‘MessagedClient.API’ these days allows business applications to publish simple messages and subscribe to receive notifications from different devices.
Why your business needs a Google business messaging API?
There are many more benefits of Google messaging that include:
Just like other messaging channels, Google messaging APIs offer advanced features like
- High-quality images, videos, emojis, voice, and chatbots for a personalized experience
- Automated welcome messages to engage consumers
- Reply suggestions that allow consumers to respond with just a single tap
- Read receipts, delivery confirmations, and typing indicators that help keep conversations going
- Eye-catching graphics and carousels to showcase goods and services and promote cross-sells and upsells
Fast, easy, and direct communication 24/7
By incorporating Google’s messaging API, you empower your customers to connect with you any time through multiple entry points. Your existing clients or potential customers don’t need to visit your website first, then look for your contact information.
Instead, they can message you directly via the chat button on Google Search or Google Maps. Hence, making you available right there when your customers are in need.
Offer secure conversations
When using Google messaging, all conversations between you and your customers are end-to-end encrypted. Google utilizes on-device business security models to protect your conversation’s data and, over that, also allows you to deploy any authentication protocol to verify customers’ identities and prevent frauds and scams.
All these features ease your customer’s concerns about security and give you peace of mind about brand recognition and brand legitimacy.
Guarantee customer trust and loyalty
The customer service experience is the driving force behind your sales and revenue. And statistics say that more than half of the customers are likely to stop doing business with your brand if you are unable to offer an excellent digital customer service experience.
Here Google Business messaging API comes into the picture and makes it easy for you to provide high-quality customer service and provide unique experiences that are vital from strong and healthy relations with the customers.
Improves your SEO
Last but not least, when you offer an excellent customer experience, and especially when your customers give you positive feedback, you improve your Search Engine ranking. Yes, you read it right! Probably after knowing this, you don’t need anything else to convince yourself and start leveraging Google messaging APIs.
Equipped with a Bachelor of Information Technology (BIT) degree, Lucas Noah stands out in the digital content creation landscape. His current roles at Creative Outrank LLC and Oceana Express LLC showcase his ability to turn complex technology topics into engagin... Read more