You had a great app product idea. You spent months painstakingly converting that idea into a reality. And now you’ve launched your app to the app store and you’re ready to watch it take the tech world by storm.
Sorry, dear reader, but your work is not done yet! It’s not enough to launch an app to the app store for it to get enough traction to make you relevant in your industry. You need to do more.
In this blog, we’ll take a quick look at the 13 things you must do immediately after launching your app to give it that gentle nudge to become a resounding success.
I Just Launched My App. Now What?
Good job! It takes a lot of courage and resilience to follow the less-taken entrepreneurial path and if you’ve done that and launched your app successfully, then you must be proud of yourself!
Did you plan your launch right? Take a look at our two cents on the right time to launch your product to make sure you missed nothing!
Now, read on to find out the 13 simple steps that you must take to put your newly launched app on the fast-track to success!
Things to do Immediately After Your App Launch
- Take a Well-Deserved Break and Breathe
Didn’t see that one coming, did you? A break, you ask? Yes, a break – to refresh, reboot, and revamp your creative juices!
We’re sure you did your best and poured your heart and soul into creating your app, but the truth is that you might be too close to it to realise what you might be missing in terms of innovation.
You need to take a step back, look at the bigger picture, and analyse how you can come up with strategies to improve your app from a fresh perspective. And for that, yes, you need a break!
It’s also a good idea to acknowledge the efforts of your team and keep up the overall spirit (it might be a little low after the months of hard work they put into your app development and launch).
- Come Back Strong with Post-App Launch Strategies
Now, don’t let your break turn into a long vacation! You need to come back strong with some brilliant strategies on how you can improve, promote, and scale up your app to reach its full potential!
One smart move would be to build a growth hacking team to help you come up with strategies that are out of the box. A good growth hacking team can easily help you hack your way to the top of your market and get more visibility for your app among the right audience.
- Create a Seamless On-Boarding Process
After you launch your app, the next logical step is to start a robust on-boarding process. Having a good on-boarding strategy in place will help you get users and more importantly, retain them.
Make sure that your on-boarding process is user-centric and curated to ensure the success of your users. This will in turn increase your user engagement. Also make it a point to have a simple registration and on-boarding process that highlights your core functionalities.
- Make Sure Your ASO is on Point
Another detail you need to pay attention to after launching your app is the optimisation of your app on your app store. ASO (App Store Optimisation) not only increases your app’s visibility on the play store but also acts as a form of organic marketing.
If you make your app description enticing and Search Engine Optimised, add a few good screenshots from your app, and scatter some good keywords in there, you’ll not only increase your app’s ranking on search engines, but also make it easier for your target audience to find your app among the competition.
- Create a Website for Your New App
Having a website will give your app more authenticity and credibility among your users.
An SEO-centric website can act as a means of organic traffic for your app, and also be used as a platform to market your app’s capabilities, features, and unique selling points!
- Promote Your App with SEO Content
As a rule of thumb, make sure that all content you use to promote your app is Search Engine Optimised.
SEO content not only helps you rank higher in search engines, but will also lead your target audience right to your app if you get the keyword research for your SEO content right!
- Invest in the User Acquisition
Getting the right users for your app is half the battle! If you invest time and money in making sure the right users come to your app, then it will automatically trigger a chain reaction that will lead even more users to you.
- Explore Different Marketing Methods
There are numerous ways to market your app that will give you high ROIs at lower budgets. Digital marketing strategies like organic SEO marketing, paid campaigns, and branding and influencer marketing are just some of the few options you can explore to grow the online presence for your app.
- Integrate Reports and Analytics Software
If you haven’t done so already, invest in a powerful analytics and reports tool.
Your business, much like every other business, is driven by data, and the reports you get from analytics tools will give you the data you require to improve your app and meet your user demands.
- Don’t be Shy about Getting End User Feedback
How’s your app doing? Is it meeting your user’s requirements? Is it making their lives easier? What are your app’s best features? What are some areas you can work on to improve your user experience?
Feedback is crucial to improving your app’s performance and it’s best to hear it straight from the horse’s mouth! So get user feedback from your end users to understand how they’re adapting to your app and meet their expectations when it comes to your features and capabilities.
- Keep a Close Eye on Your App Churn Rate
The churn rate of an app, also called app abandonment rate, is calculated as the percentage of target users who stop engaging with the app or uninstall it after some time.
It’s important to keep tabs on your app churn rate so that you can step in and come up with effective measures to reduce it if necessary. Monitoring your app churn rate will also give you a chance to identify any pain points your users are facing and get to the root cause before the situation escalates.
- Personalise Your User Experiences
Everyone loves personalised experiences! Make sure you take the time to understand your users and create unique experiences that leave a lasting impression on their minds! This will ensure that your end users feel special and your retention rate remains consistent.
- Adopt a Mindset for Continuous Evolution
How can you be better? What can you do to improve your UI design and the user experiences you offer? What must you do to be better than your competition?
Adopt a mindset for continuous evolution for your app, and you’re already halfway to success!
A good product launch is not enough to put you at the top.
You need to devise new plans, spend time gathering and acting on user feedback, and adopt a continuous learning and evolution strategy or your app to earn your place at the top.
Rajalekshmy KR, SEO Content Specialist working in NeoITO– a reliable web development company in USA. She always seeks feedback from tech founders, product owners, and business strategists to write about subjects valuable to her readers.