So, it’s been too long since you created your course and there isn’t enough traffic? Well, fear not-we have a strategy. According to a teachinguide’s trainer survey, amongst the most frequently mentioned struggles by instructors has been digital course promotional strategy and advertisement. On the contrary, as per Udemy, Bees Ho, including some of the 10 leading instructors on the platform, received nearly $218,935 through selling her course “Learn to Develop an iPhone or iPad App in 4 Weeks.” What took her to gain acknowledgment among 50,000+ instructors and 130,000 courses on Udemy? Let’s find out at RootDroids.
We’re here to help thousands of course creators. Instead of beating around the bush, we’ll go over some of the best tips or tricks to ensure you’re moving in the right direction in this article. Earn up to $150 per month to $100,000 per month by selling multiple bestselling courses with top #3 best-selling tips.
Why your course isn’t selling massively?
Since Udemy has a massive community of 50,000 instructors and a global instructional system of 130,000 courses, many online instructors depend heavily on Udemy marketing and driving strategy to increase their course revenues. This may be one of the reasons why your course isn’t making headlines. Goes without saying, that you’ll need to connect with the audience on all sorts of forums that you possibly can. As per the teachinguides survey, a considerable chunk of instructors also engages in content development blogs or online training even video content and social networking publicity to offer courses. With Udemy’s growing business in over 180 countries around the world, you should have no trouble finding inspired course makers online who are dealing with the same problem of low course advertising.
#1-Social networking and reaching out to users
Offer complementary courses or sell them at a cashback on Udemy and your website. On Udemy, it’ll also affect the revenue of your premium courses. On the other hand, your website will garner email accounts. That’s how you can better advertise your course. We strongly advise course creators to establish their blog or YouTube channel. And since your website, public profile, and Twitter handles must all be used for email marketing, you should offer complimentary audiobook or virtual content about your course as a bonus for people to enter an email database. Let’s hear it from Rob Cubbon, who happens to make over six figures in online courses on multiple platforms:
“Post deals or freebies on Twitter with the follow hashtags: #deals #discount #bargain #free” (Quora)
Tutors that possess a webpage since the beginning can use this suggestion as a selling point. Make a homepage for your subject. Offer a free prize or giveaway discount coupons to your subscribed customers. Give promos and run ad campaigns, which further has been the most crucial thing to know for instructors, with 95% saying it is somewhat or very important (Teachinguide.com).
|Promotions (improve reach/optimized/manage)||95%|
|Udemy SEO (understand/optimize)||90%|
|Review Management (responding/opportunities/strategies)||90%|
|Course Dashboard (analytics)||85%|
|Course Topic Research (demand/audience)||81%|
|Marketplaces (understanding learning platforms)||76%|
|Creating a Course||71%|
#2-Find the target audience through social media
Course innovators must understand the significance of having a good course with the right type of audience. With 71% of instructors struggling with course creation, you’ll need to pay attention to your course content. Make sure that your course meets customer requirements. Not only that, but it must also provide a genuine core curriculum that brings value to the trainee expertise in comparison to the market competition. You’ll need to provide an excellent learning experience to your target audiences by providing them with unique content that they can’t find anywhere else. That may seem unreal or hard to follow, but some instructors assume they can take a low-quality course and make it profitable simply by advertising the course which is not true. People are also confused that are udemy certificate of completion is valuable? So consider this while designing your course marketing strategy. You can even join the Udemy Studio Facebook Group, which has over 30,000 instructors. You may also try Google Plus’s smaller but far more knowledgeable Online Video Educators & Entrepreneurs community to learn about effective course creation.
#3-Hear the “Why” and come up with ideas
As stated previously, approximately 18% of course topic research is important when developing a course based on the audience’s demand and supply. Make a website that includes a link to your course for the optimal outcomes. You must explain why someone needs to take the course and how it differs from other courses on the market. Join a group of credential seekers who are confronting difficulties with what you’re teaching, listen to them, and then address their issues. This will eventually entice people to attend your class. As previously stated, offer complimentary content at first to allure people to register for the course. The first few weeks would be challenging with little to no traffic, but if your course is sufficiently suiting the needs of the users, users will probably start sharing your course with others. Make sure to remind them throughout the course that ” if you like this course, don’t forget to share it with your friends”. Let’s hear it from Chuck Cobb who has developed Agile Project Mgt Online Tng for 100,000 Students:
If you have a really good quality course that offers real value to students, you will have a much easier time. At some point, “word-of-mouth advertising” will kick in as satisfied students recommend the course to others. (Quora.com)
According to Richard Feenstra who works as a Udemy Instructor and has over 150,000 students, he follows all the above-listed tricks to drive traffic to his courses:
I have one of my courses that is free, I have a “DecisionSkills” YouTube channel that allows me to cross-promote, I use Quora, and other platforms, to answer questions related to my area of expertise. (Quora)
Thus, here we’re done with the best tips and tricks to promote your course on Udemy. Just so you know, each trick or marketing tactic is used by many professionals, and reading Richard’s testimony, it’s working out for him. So, what’s taking you so long? Get moving and sell your course to the masses!