The Stay QRious podcast, presented by the leading QR code generator with logo software, QRTIGER, released its second episode talking about the latest restaurant innovation, QR code menus.
In the Why QR code menus are here to stay episode, QR code expert Benjamin Claeys shares the benefits of menu QR codes for restaurant owners and customers.
People still need to be convinced about adopting this new technology today. But if you delve deep into the convenience these menu QR code offers, you will see the benefits in one quick scan.
The versatility of QR codes in digital marketing has paved the way for the restaurant industry to integrate them into their establishments.
What is a QR code menu?
Traditional menus have been around since 1855, and it has undergone a lot of transformation through the centuries.
Today, QR code menus are introduced as a more interactive option to traditional menus as the world moves into the digital era.
“With a QR code menu, you can scan, you can see how [the food] looks,” Claeys said as he talked about the advantages of a menu QR code. “[Restaurant owners] can [also] update the menu anytime.”
The QR code experts say that restaurants that offer menu QR codes help their customers to save time efficiently.
For example, if you only have an hour for lunch, you can’t afford to spend at least 30 minutes of your break waiting for your turn.
Menu QR codes can also create a better organization and ordering process. It can be a quick and effective solution for both restaurants and their customers.
Why do some people dislike Menu QR codes?
Claeys discussed that one disadvantage of using a menu QR code is that people need to adapt to this technology. It could take time for the public to accept this innovation fully.
He also mentions that there will always be a group of people with difficulty adapting, like older people or people with disabilities. It’s also understandable that some people like to take their time when going to a restaurant.
But the QR code expert explained that the existence of QR code menus is not to eliminate the traditional ones. It’s here to give people an option when ordering food.
“This doesn’t mean that QR code and traditional menus cannot go hand in hand,” the QR code expert said. “I believe you can have a traditional menu with a menu qr code on it so people can still choose how to order.”
He also added that developers could improve QR code menus to direct to the restaurant’s social media platforms and urge customers to leave a review in one scan.
MENU TIGER: the low-cost and no-code solution
With MENU TIGER, restaurants no longer have to pay a QR menu developer for each order. It’s one of the strong products in the market created by QRTIGER.
Its goal is to be the easiest and least expensive way to make a digital menu and a website for a restaurant. MENU TIGER is a full-service provider of solutions for the restaurant business.
The software offers a multi-URL QR code solution that allows restaurant owners to provide different landing pages—an excellent solution for restaurants offering different menus for breakfast, lunch, or dinner.
“This allows customers [to scan] one QR code that redirects to different menus depending on the time of the day,” the QR code expert said.
The goal of the software is to make business operations run more smoothly, increase productivity with less workforce, and improve user reliability.
By providing an interactive menu, restaurants can engage directly with their customers and give them an easier way to order and pay.
Tune in to this podcast to learn about the uses and benefits of having a menu QR code for your restaurant.
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