Video marketing is taking over the advertising industry. It is quickly proving to be the most effective way to reach consumers. In fact, roughly 86% of companies use video marketing now.
The mediums that host online video content are low-cost options. Social media platforms are free and give companies the ability to reach millions. This means video marketing has a positive return on investment.
Read on to learn how to engage customers with video marketing for business. Explore topics such as video marketing trends and how they can improve customer engagement.
Video Marketing Trends
The Covid-19 pandemic changed the entire marketing industry. In one survey, three-quarters of all businesses said the pandemic made them more likely to try video marketing.
This was because screen time increased significantly during government-imposed lockdowns. People stayed home and used their cell phones or tablets more often.
Online videos are even helping companies make content. Using online tutorials, you can learn how to open social media accounts and edit videos.
The end result is that almost 9 out of 10 marketers are prioritizing video content. It is the best way to reach clients in today’s digital world. Consumers retain more information from watching a video than reading a text or listening to a podcast.
Video Marketing Strategy
Now that you are sold on the merits of video marketing, it is time to execute your strategy. Your company should start by taking advantage of affordable social media platforms.
Mediums such as Facebook, Instagram, and Snapchat are great places to get going. These platforms are easy to join and create or edit video content.
They also allow you to reach a targeted demographic. On Facebook, for example, you can tailor advertisements to different locations and age groups.
Also, you can use popular video content to drive traffic to your website. Using a call-to-action or an internal link can increase your conversion rates.
There are various video formats out there to use. The MOV video format is commonly used. While MOV formats produce high-quality content, the downside is that they consume a lot of space.
Also popular is the MP4 video type. There is a MOV to MP4 converter out there that can help you change to the desired video format.
MP4 is the most common type of online video. It works well with platforms like YouTube or Instagram.
Windows Media Viewer (WMV) is another common video type. It is used with Windows Media Player. WMV files work on YouTube and there is some Apple compatibility. However, Apple users need to download Windows Media Player to use a WMV file.
Video Marketing for Business
You are now ready to use video marketing to take your business to the next level. Developing video content can be simple and there are many affordable platforms available.
Popular video formats are MOV, MP4, and WMV. Quality and file size are two important elements for picking the right video format. If you enjoyed this article about video marketing for business, check out our blog for more great content.